Not Just a Brand, An Agave Gateway
WHY IT MATTERS
Better Moments, More Relevant
Drinking today is more intentional defined by quality, discovery, and experience.Cocktails sit at the center of that shift, bringing people together through shared moments.Agave fits naturally into this world, offering depth, versatility, and a sense of place.
The Collection
ANIMAS
Cocktail-Driven Mezcal
Mezcal Animas is an artisanal expression rooted in Oaxaca’s living mezcal tradition. Crafted from agave Espadín using time-honored methods, it reflects both heritage and a contemporary sensibility. The brand embodies the spirit (“ánima”) of the land and its people—vibrant, expressive, and connected to place. Defined by balance and approachability, Animas offers roasted agave, citrus lift, and gentle smoke, making it equally suited for cocktails or sipping. Built with the people who shape how spirits are experienced, Animas invites a broader audience into mezcal.
CUERO VIEJO
Super-Premium Mezcal
Cuero Viejo Mezcal is an artisanal expression rooted in Durango’s oldest mezcal town, Nombre de Dios. Crafted from the native Agave Cenizo, its production honors ancestral techniques backed by protected designation. The brand embodies purity and cultural storytelling, inviting consumers into a refined, authentic mezcal experience—from tasting notes of vanilla and smoke to immersive visits at its Vinata in Uraján de Luna. Perfect for both newcomers and aficionados seeking tradition and narrative in every sip.
Pechotierra
Rare & Limited
Pechotierra, “el vino del norte,” is a distinctive destilado from Nuevo León, produced by Jorge Luis Torres Casas. Defined by its unconventional process, the fermentation relies solely on pulque with no added water—resulting in a deeply expressive and singular profile. The brand reflects a northern interpretation of agave distillation, where tradition is reimagined through technique and environment. Marked by intensity, texture, and layered aromatics, Pechotierra is crafted for those seeking rare and differentiated agave experiences.
IN THE MOMENT
WHERE AGAVE CONNECTS PEOPLE
From the bar to the table, the way people gather continues to evolve. Cocktails sit at the center of that shift, shaping how spirits are experienced and shared. We build with that in mind—ensuring agave remains relevant, expressive, and part of how people connect
WHAT IT BECOMES
A BROADER EXPRESSION OF AGAVE
Agave is expanding beyond a single category into a wider set of occasions and formats. Elevado helps shape that evolution—staying rooted in origin while opening new ways to experience, discover, and engage with agave.
